The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
US dairy cooperative Tillamook County Creamery Association is expanding its ice cream portfolio with the launch of a new range of ice cream bars, alongside additions to its pint line-up, as it targets growing demand for premium, convenient frozen treats.
The new Tillamook Ice Cream Bars mark the brand’s entry into the handheld format, offering its signature rich and creamy texture in a portable, on-the-go format designed to appeal to modern snacking occasions.
The range features four core flavours, each coated in a crisp chocolatey shell: Cookies & Cream, Mint Chocolate Chip, Tillamook Mudslide and Vanilla Bean.
Each variant is positioned around indulgence and ingredient quality, with inclusions such as cookie pieces, fudge swirls and real vanilla bean seeds reinforcing the brand’s premium credentials.
Hunter Clayton, senior R&D associate scientist at Tillamook, said: “Our new ice cream bars deliver that signature Tillamook taste without compromise. They bring the same creamy experience consumers expect from our tubs into a format that’s ready whenever they are.”
Alongside the bar launch, Tillamook is also extending its pint range with the addition of two established consumer favourites, Chocolate Chip Cookie Dough and Cookies & Cream, bringing its total pint offerings to ten flavours.
The new ice cream bars are being rolled out nationwide across major US grocery retailers, including Kroger, Albertsons, Safeway and Publix.
