The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Krieglstein, who will oversee UK marketing for Red Bull drinks, brand and sponsorship activities, has been drafted in to the UK business after five years with Red Bull, first at its German office and then as marketing coach at Red Bull's international headquarters in Austria.

It’s understood that Krieglstein is analysing the performance of the Simply Cola brand before committing to further marketing spend. However, a Red Bull spokeswoman denied the cola was in danger of being pulled from the market.

The launch of Simply Cola was overseen by Feiler last year. The line was more recently backed by a £1m poster campaign highlighting its natural ingredients. The ads showed a can between two bull-shaped ice sculptures.

Source: Marketing Magazine