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KP Snacks has announced a new partnership between its premium crisp brand Tyrrells and British animated comedy franchise Wallace & Gromit to introduce a new crisp flavour: Wensleydale & Cranberry.

The new crisps combine sweet, creamy and fruity flavours, aiming to attract new customers by featuring Wallace’s favourite cheese, Wensleydale, which is a well-known element in the Wallace & Gromit series.

Jane Jones, marketing manager at KP Snacks, said: “We are delighted to be launching our new collaboration with Wallace & Gromit, an iconic comedy series that shares many values with the Tyrrells brand, including its British provenance, a playful sense of humour and the promise of great entertainment".

"The parallels between our brand and the film series make us the perfect pair to deliver an authentic and unique product to the category with the launch of an exciting, limited-edition flavour.”

Tyrrells' Wensleydale and Cranberry-flavoured crisps is available exclusively in Co-op stores in 135g sharing bags for an RRP of £2.75.

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