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Unilever will launch a series of limited-edition pink packaging for its well-known brands – Hellmann's, Pot Noodle, Marmite and Colman's – during Asda’s annual Tickled Pink campaign this October.

This initiative aims to raise funds for breast cancer charities, specifically CoppaFeel and Breast Cancer Now, and underscores the growing intersection of consumer goods and social responsibility in the food manufacturing sector.

Promotional packs will be available from October 10 until November 6, with 10% of the sale price of each pink product being donated to the Tickled Pink fundraiser. This strategy not only aims to increase sales but also enhance brand visibility and consumer engagement during this awareness month.

From a manufacturing perspective, the campaign highlights the importance of aligning product offerings with social causes, which can boost brand loyalty and consumer trust.

As consumers increasingly seek brands that contribute positively to societal issues, initiatives like this serve as a model for food manufacturers looking to enhance their corporate social responsibility efforts.

The pink products will be displayed in Asda stores, featuring eye-catching placements such as end-of-aisle displays and digital advertising, designed to maximise consumer awareness and drive sales. This visibility can significantly influence purchasing decisions and reinforce brand positioning.

The pricing for the limited-edition items is set at £0.90 for 'Queen' Pot Noodle (114g), £1.00 for Colman’s Chicken 'Keboob 'sachet (30g), £2.50 for Hellmann’s mayonnaise (750ml) and £2.90 for Marmite (250g). These prices reflect strategic collaboration between Unilever and retailers, showcasing how partnerships can enhance promotional effectiveness.