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Walkers Quavers launches BBQ Sauce flavour

PepsiCo-owned crisp brand, Walkers Quavers, has launched a new flavour variety to its core line-up, Quavers BBQ Sauce. The launch comes after PepsiCo invested £24 million to increase production capacity at its Walkers factory in Lincoln, UK, in 2021. The investment contributes to the ‘PepsiCo Positive’ strategy by improving the capacity to create more snacks in packs of 100 calories or less. The newest addition to the Quavers portfolio is set to help the brand appeal to a wider range of consumers. Katherine Cook, Walkers Snacks marketing manager, PepsiCo said: “The launch of our new Quavers BBQ Sauce flavour taps into the nations’ love of novelty, meaty flavours, while remaining low in calories. The £24 million investment will help us to future-proof brand growth and help deliver more exciting innovations to our customers.” The new BBQ-flavoured Quavers are available in select retailers nationwide, with further roll-out in the coming months.

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