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*Waterlogic France was a recent partner of the 32nd edition of the music festival, 'Le Printemps de Bourges'. *

Each year more than 230,000 music lovers attend the series of concerts, set in various venues across the city of Bourges. Artists include dance, theater, pop, classical, hip hop and rock stars.

This year’s festival had a special focus on sustainable development. A Waterlogic WL 3000 cold, ambient and sparkling water dispenser was positioned at the festival entrance to quench the thirst festival goers. Another unit was strategically installed in the auditorium of the Natural History museum which hosted a sustainable development event.

The partnership presented not only the opportunity of positioning Waterlogic machines at selected festival events, but also placed Waterlogic France in contact with the over 2,000 journalists who attended the event via the festival press circuit and communications.

Charles Guillot, Sales Manager of Waterlogic France stated: “We felt that the opportunity to partner with the festival this year was well timed. The event has high visibility and we are confident that our presence there, trailing the recent start of our TV campaign, has raised our awareness with a desirable demographic throughout France.”