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Seagram’s Escapes partners with WWE to unveil Seagram’s Escapes Spiked

Seagram’s Escapes partners with WWE to unveil Seagram’s Escapes Spiked

Flavoured malt beverage brand Seagram’s Escapes has partnered with sports entertainment group WWE to launch a co-branded product line, Seagram’s Escapes Spiked.

New products
Heineken launches Heineken Studio as an innovation hub for the beverage sector

Heineken launches Heineken Studio as an innovation hub for the beverage sector

Heineken has introduced Heineken Studio, a new platform aimed at fostering innovation within the brewing industry.

Alcohol
Carlsberg launches non-alcoholic beer shipped by electric freight transport

Carlsberg launches non-alcoholic beer shipped by electric freight transport

Carlsberg Sweden and Einride have launched a limited-edition alcohol-free beer, shipped 100% electric, showcasing the future of transportation technology.

New products
BrewDog expands product line with new beer-inspired sauces and seasonings

BrewDog expands product line with new beer-inspired sauces and seasonings

Scotland-based BrewDog, has launched a new range of beer-inspired sauces, rubs and seasonings, in collaboration with All About Food.

New products
Keebler launches limited-edition Harry Potter 'Butterbeer' cookies

Keebler launches limited-edition Harry Potter 'Butterbeer' cookies

Keebler has introduced a limited-edition Harry Potter butterbeer Fudge Stripes cookies.

New products
Tiny Rebel adds new Rebel IPA to craft beer portfolio

Tiny Rebel adds new Rebel IPA to craft beer portfolio

Welsh independent brewery Tiny Rebel has added a new session IPA, Rebel IPA, to its portfolio of craft beers.

New products
Anheuser-Busch strengthens position in craft market with Pabst brewing partnership

Anheuser-Busch strengthens position in craft market with Pabst brewing partnership

Pabst has announced a new contract brewing agreement with Anheuser-Busch, in a move aimed at bolstering its operational efficiency.

Partnership
Phil Whitehead appointed president of Molson Coors’ EMEA and APAC division

Phil Whitehead appointed president of Molson Coors’ EMEA and APAC division

Molson Coors Beverage Company has appointed Phil Whitehead as president and CEO of its EMEA and APAC division, effective Jan 1 2025.

Appointments
Beavertown launches UK's first mojito lager amid festive beer line-up

Beavertown launches UK's first mojito lager amid festive beer line-up

Beavertown's decision to create a mojito lager reflects consumer interest in hybrid bevs that blend traditional beer with popular flavours.

New products
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