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breakfast
Bio&Me taps pistachio trend with dual breakfast launch at Tesco

Bio&Me taps pistachio trend with dual breakfast launch at Tesco

Bio&Me is expanding its breakfast portfolio with the launch of two pistachio-based SKUs.

Bakeit Food opens £3m Winchester granola facility

Bakeit Food opens £3m Winchester granola facility

Bakeit, the owner of cereal bar brand Boka, has expanded its breakfast portfolio by opening a £3 million British granola manufacturing facility in Winchester, Hampshire.

Purely Elizabeth debuts beauty-inspired functional granola

Purely Elizabeth debuts beauty-inspired functional granola

brand’s functional wellness portfolio with the launch of Purely Glow Salted Vanilla Pistachio Granola.

Nestlé launches Raisin Wheats version of Shredded Wheat cereal brand

Nestlé launches Raisin Wheats version of Shredded Wheat cereal brand

Just in time for Fibre February, Nestlé Cereals is bringing a fruity twist to its Shredded Wheat brand to UK supermarket shelves.

Astō backs Oats Overnight with $45m as breakfast brands chase repeat consumption

Astō backs Oats Overnight with $45m as breakfast brands chase repeat consumption

Investment firm Astō Consumer Partners has made a $45 million growth equity investment in US breakfast brand Oats Overnight.

Danone blends indulgence and protein as yogurt brands chase snack occasions

Danone blends indulgence and protein as yogurt brands chase snack occasions

The move reflects a broader strategy among dairy manufacturers to reposition yogurt as a flexible, all-day snack rather than a breakfast staple.

Fearne & Rosie adds new seedless preserves to reduced-sugar jam range

Fearne & Rosie adds new seedless preserves to reduced-sugar jam range

British jam brand Fearne & Rosie is adding a new seedless preserve range to its portfolio, available in raspberry and strawberry varieties.

Dave's Killer Bread expands product line with new breakfast bars

Dave's Killer Bread expands product line with new breakfast bars

The newly introduced soft-baked breakfast bars come in three flavours: Boomin' Blueberry Muffin, Strawberry Crumble and Apple Cinnamon Crisp.

Kellogg’s taps into the ‘Swicy’ trend with launch Crunchy Nut Hot Honey Crunchies

Kellogg’s taps into the ‘Swicy’ trend with launch Crunchy Nut Hot Honey Crunchies

Kellogg’s is introducing a bold new addition to its line-up with Crunchy Nut Hot Honey Crunchies, marking one of the UK’s first spicy breakfast cereals.

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