The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Monster Energy has launched its latest product, Monster Ultra Fantasy Ruby Red, a grapefruit-flavoured addition to its popular zero-sugar Ultra series.

Liquid Death, the edgy beverage brand renowned for its bold, metal-inspired marketing and canned water, is poised to make an entry into the energy drink market.

Energy drink brand Red Bull is expanding its flavoured sugar-free range in the UK with the launch of Red Bull Sugarfree Lilac Edition.

Adult beverage private equity firm InvestBev has announced a six-figure investment in clean energy drink brand Lucky Energy Drinks.

Anheuser-Busch and 1st Phorm have announced the launch of their new energy drink line, Phorm Energy, across the US.

Coca-Cola Europacific Partners (CCEP) has unveiled a new flavour for its Relentless energy drink line, introducing a tangy Guava variant aimed at capitalising on the growing demand for flavoured energy beverages, particularly among Gen Z consumers in the UK.

In a strategic move to diversify its portfolio, Heineken UK has made a minority investment in Tenzing, a natural energy drink brand recognised for its plant-based offerings.

US energy drink start-up, Lucky Energy, has raised another $14 million in an oversubscribed Series A1 round.

Celsius Holdings completes $1.8 billion Alani Nutrition acquisition, with $150 million in tax assets, bringing the net to $1.65 billion.