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Red Bull is set to enhance its portfolio of flavoured energy drinks with the launch of its latest product, Summer Edition White Peach.
Celsius Holdings has announced its decision to acquire Alani Nutrition for a consideration of $1.8 billion, including $150m in tax assets.
PepsiCo-owned Rockstar Energy has introduced two new flavours to its energy drink portfolio: Punched Pineapple and Boom Piña Colada.
Celsius, a player in the functional beverage sector, has announced the launch of a new flavour in its Celsius Vibe line, named Retro Vibe.
Functional beverage producer Celsius has introduced its first flavour for 2025: sparkling strawberry passionfruit.
Oasis has launched its innovative energy drink, promising a natural and sustained energy boost tailored for consumers with busy lifestyles.
Molson Coors Beverage Company says it will acquire a majority stake in Zoa Energy, a brand founded by Dwayne 'The Rock' Johnson and others.
Danone-owned brand STōK has launched a new product aimed at the increasingly competitive energy beverage market: STōK Cold Brew Energy.
KDP has signed a definitive agreed to acquire Ghost Lifestyle and Ghost Beverages, making a move in the fast-growing energy drink sector.
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