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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
functional drinks


Sugar-free surge: How health-conscious consumers are transforming the energy drink industry
Tony Guilfoyle, CCO at Celsius Energy Drinks, explains how sugar-free products are not only driving market growth and innovation but also signalling a broader movement towards healthier functional beverages that meet the evolving needs of today’s health-conscious consumers.
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