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General Mills expands Bridgerton tie-up as licensed brands drive growth in baking mixes
General Mills is broadening its Bridgerton-inspired baking portfolio with a Pillsbury Petite Blueberry Scone and returning Betty Crocker Bridgerton baking kits.
General Mills unveils Wednesday Addams-themed treats ahead of Netflix series launch
Leveraging the popularity of the Netflix series Wednesday, General Mills is set to introduce a new line of limited-edition products under its Betty Crocker brand.
