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In its latest earnings call, Kraft Heinz says it will boost US promotional spend by $300m to tackle economic challenges and prepare for its planned 2026 company split.

Unilever says there will be a delay in the timeline for the demerger of its Magnum Ice Cream Company, citing the ongoing US federal government shutdown as a significant factor.

In a strategic pivot that could reshape its brand portfolio, Kraft Heinz is reportedly exploring the possibility of spinning off several of its slower-growing brands, including Velveeta and Oscar Mayer, as part of an effort to reverse the fortunes of its underperforming grocery division.

According to reports from major media outlets, including Bloomberg and Financial Times, Kraft Heinz Company is actively considering a significant restructuring that would involve spinning off a substantial portion of its grocery business, which includes several iconic Kraft products.