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The Magnum Ice Cream Company
The Magnum Ice Cream Company debuts glow-in-the-dark ice pop ahead of Unilever demerger

The Magnum Ice Cream Company debuts glow-in-the-dark ice pop ahead of Unilever demerger

Ahead of its demerger from Unilever, the Magnum Ice Cream Company has soft-launched its first innovation, Hydro: ICE, a kiwi and lemon-flavoured ice pop that glows in the dark.

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