News Published on 28 Oct, 2008
Pepsi White – the cola yogurt drink
Filed by Shaun Weston
Pepsi White, a ‘cola-yogurt’ drink, has been launched by Pepsi as a limited edition beverage, according to Japan Marketing News.
© Chris Gladis/Flickr
The drink went on sale in Japan this week, and was distributed by Suntory. The label design, which adorns a transparent bottle, is predominantly white and looks fit for the festive market.
The Japan Marketing News article suggests that “a deeper, more memorable flavour” would have been more appropriate taking into consideration the time of year and the traditional spike in the consumption of sweet products.