The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Guru Organic Energy Corporation has initiated legal proceedings against The Pepsi Bottling Group in Canada, seeking around £10m in damages.

Red Bull UK has announced its latest seasonal flavour innovation: Summer Edition Citrus Zest, available in retail now.

Lucky Energy launches a slush range of its energy drink range.

The energy drinks industry was valued at over $75bn in 2025, highlighting demand for products that promise to perk up today’s busier-than-ever consumers. But with the growth of the functional F&B industry, innovative new delivery formats for that much-desired buzz are emerging beyond the beverage can.

UK natural energy drink brand Tenzing is expanding beyond caffeine-led propositions with the launch of a new functional sub-range, Natural Energy+.

For beverage makers, a shift towards 'calm energy' shift represents a new frontier in functional innovation, as Jenna Zhang, founder of SipZen, explains.

The latest release contains 95mg of caffeine, 2,290mg of electrolytes – more than traditional sports drinks – and zero sugar.

The flavour features a blend of juicy red berries, cherries, pineapple sweetness and citrus zest, rounded off with refreshing notes of mango and kiwi.

Energy drink brand Celsius will launch four new fruit-flavoured, zero sugar variants in the UK and Ireland from January 2026.