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Milking it? How the Oatly Supreme Court judgment will influence branding in the plant-based sector

Milking it? How the Oatly Supreme Court judgment will influence branding in the plant-based sector

On 11 February 2026, the Supreme Court handed down its decision in the long-running Dairy UK v Oatly AB case, unanimously dismissing Oatly’s appeal and finding that Oatly’s trade mark 'Post Milk Generation' was invalid.

Oatly adds new flavoured products to Barista Editions range

Oatly adds new flavoured products to Barista Editions range

Swedish oat milk brand Oatly has expanded its Barista Edition range with the launch of three new flavours: coconut, vanilla and caramel.

President Trump signs Whole Milk for Healthy Kids Act into law

President Trump signs Whole Milk for Healthy Kids Act into law

US President Donald Trump has signed the Whole Milk for Healthy Kids Act of 2025 into law, enabling whole and 2% milk to be offered in schools as part of the federal National School Lunch Program.

Danone North America adds new Silk Protein beverage to portfolio

Danone North America adds new Silk Protein beverage to portfolio

Danone North America is tapping into the protein boom with the launch of Silk Protein, the latest addition to its plant-based drink portfolio.

Oatly introduces new oat drink for automated coffee machines, Baristamatic

Oatly introduces new oat drink for automated coffee machines, Baristamatic

Oatly has launched Oatly Baristamatic, a newly developed oat drink created specifically for automated coffee machines.

Plenish introduces sugar-free oat milk with no oils or additives

Plenish introduces sugar-free oat milk with no oils or additives

Carlsberg Britvic-owned plant-based drinks brand Plenish has introduced Plenish Zero Sugar Oat M*lk, made with just four naturally sourced ingredients and no oils or additives.

Rude Health launches new ‘luxury barista’ alt-milk range ahead of festive season

Rude Health launches new ‘luxury barista’ alt-milk range ahead of festive season

Rude Health has launched a new premium barista milk alternative range, debuting in two varieties – pistachio and hazelnut – this month (October 2025).

Moma introduces four new oat milk products into UK retail

Moma introduces four new oat milk products into UK retail

Alt-dairy and cereal brand Moma Foods has introduced four new oat milk products into its UK retail line-up, launching this autumn.

Oatly to launch hot cocoa oat drink in US for the festive season

Oatly to launch hot cocoa oat drink in US for the festive season

Oat milk brand Oatly is rolling out a limited-edition hot cocoa oat milk product in the US ahead of the festive season.

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