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Alt-dairy and cereal brand Moma Foods has introduced four new oat milk products into its UK retail line-up, launching this autumn.

The brand is targeting incremental sales with a raft of innovation spanning flavoured and functional oat milks, and RTD lattes. Each product is designed to tap into fast-growing consumer trends in taste, health and premiumisation.

Two flavoured oat milks – Salted Maple & Hazelnut Oat Drink, and Pistachio Oat Drink – will launch into Moma’s range, aiming to deliver café-style taste without the cost or complication of syrups and barista equipment.

Moma revealed that consumer testing crowned Maple & Hazelnut the ‘most appealing autumn-inspired flavour,’ while the Pistachio variety taps into the pistachio boom. The green nut’s popularity has surged following the global viral Dubai Chocolate trend.

Both flavours roll into Morrisons, Waitrose and Amazon from 22 September, available in 1L cartons for an RRP of £2.20.

Also launching is the new fortified Immunity Support Oat Drink, launching at Waitrose on 12 October with an RRP of £1.80 per 750ml. Fortified with five essential vitamins and minerals plus calcium and B2, the drink is positioned as ‘your daily oat, boosted with benefits’.

It aims to provide an easy route into functional health for consumers without the need for added supplements. Each 250ml serving delivers 100% of the recommended daily vitamin D intake.

The global ‘boosted’ beverage market is now worth over £111.4 billion, with ‘immunity boosters’ taking a 25% slice. In the UK, research shows over half of consumers fail to meet daily vitamin and mineral requirements, fuelling demand for fortified foods and beverages.

Finally, responding to rising demand for innovative RTD dairy-free options, Moma will debut its RTD Oat Chai Latte – available in a 250ml can for £1.80 via Waitrose and Amazon, from 12 October. The chai latte features a blend of aromatic spices and creamy oat milk.

Within total milk, iced coffee and flavoured milk are growing – but Moma noted that dairy alternatives continue to under trade in these spaces due to ‘a lack of exciting and delicious options’. The brand aims to unlock this category opportunity with its latest launches, tapping into affordable indulgence demand.

Natasha Thompson, marketing director at Moma Foods, said: “Consumers want flavour, function and quality from oats, and our latest launches deliver on all three. We’re giving retailers category-driving innovation, while staying true to our commitment to UK-grown oats and extraordinary taste.”