The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Oat milk brand Oatly is rolling out a limited-edition hot cocoa oat milk product in the US ahead of the festive season.

The drink will be found in the chilled aisle, designed to be heated up and served warm at home. It will launch in 32 fl oz cartons at Whole Foods Market stores nationwide on 1 November 2025.

According to the brand, the drink is ‘chocolatey and creamy,’ made from glyphosate-residue-free oats. It is certified gluten-free and non-GMO as well as plant-based, and contains vitamins A, D, B12 and beta-glucans (the soluble fibre in oats).

This latest US launch follows the Swedish brand’s recent introduction of its Matcha Latte Oat Drink into UK retail, responding to increasing interest in the trendy Japanese tea powder among British consumers.

Oatly’s hot cocoa drink is one of many recent F&B innovations announced for the festive season as brands begin to prepare their seasonal line-ups.

UK chocolate brands Nomo and Gnaw both announced their Christmas 2025 line-ups this month, while F&B giant Mars Wrigley revealed its own upcoming festive additions in August.