The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
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Partnership
Razer and Mars forge joint venture to create gamer-centric snack line
Razer, a leading lifestyle brand for gamers, has formed a joint venture with Mars to expand the Respawn by Razer product line – a range designed specifically for the gaming community – marking a bold step in cross-industry collaboration.
Hailia secures new partnership to accelerate international growth in seafood industry
Finnish food technology scale-up Hailia has unveiled a new strategic partnership aimed at enhancing its international presence and expanding the licensing of its innovative technology.
Trip partners with Calm on new Wild Strawberry functional beverage
UK functional beverage brand Trip has launched a new innovation, Trip Wild Strawberry, in partnership with mental wellness app Calm.
Dole UK and AgriSound launch pilot study to enhance pollination insights for fruit production
Dole UK has partnered with AgriSound, a UK-based agri-tech firm specialising in pollination monitoring, to launch a pilot study aimed at improving fruit production through advanced pollination insights.
Nestlé enters aquaculture research partnerships in UK and New Zealand
Nestlé’s Institute of Agricultural Sciences has entered into research collaborations to explore the potential environmental benefits and scalability of innovative aquaculture approaches.
‘Mindful’ ice cream brand launched by Formula 1 driver and Italian gelato experts
A new ice cream start-up focused on ‘mindful indulgence’ has launched in the UK, founded by Formula 1 driver Charles Leclerc alongside gelato specialists Federico Grom and Guido Martinetti.
Seagram’s Escapes partners with WWE to unveil Seagram’s Escapes Spiked
Flavoured malt beverage brand Seagram’s Escapes has partnered with sports entertainment group WWE to launch a co-branded product line, Seagram’s Escapes Spiked.
Meala teams up with DSM-Firmenich to launch texturizing protein for meat alternatives
Plant-based start-up Meala FoodTech has partnered with DSM-Firmenich to launch Vertis PB Pea, a texturizing pea protein designed to bring better nutritional value to meat alternatives.
Anheuser-Busch and 1st Phorm launch new energy drink line, Phorm Energy
Anheuser-Busch and 1st Phorm have announced the launch of their new energy drink line, Phorm Energy, across the US.
PopWorks and Malibu partner on limited-edition piña colada-flavoured snacks
PepsiCo's PopWorks snack brand has teamed up with Malibu to launch a new limited-edition popped corn snack inspired by the piña colada cocktail.
FrieslandCampina, Lidl and ReGeNL launch pilot for regenerative agriculture in the Netherlands
FrieslandCampina has initiated a three-year pilot project involving 30 dairy farms across the Netherlands, with financial backing from Lidl and support from the National Growth Fund Programme ReGeNL.
Darling Ingredients and Tessenderlo Group to launch joint venture in collagen sector
Darling Ingredients, a developer and producer of sustainable natural ingredients derived from both edible and inedible bio-nutrients, has entered into a joint venture with Tessenderlo Group to establish a new company, called Nextida.
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