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Asda commits £250m to British produce in 10-year Len Wright Salads deal

Asda commits £250m to British produce in 10-year Len Wright Salads deal

Agriculture

Asda has signed a 10-year supply agreement with UK grower Len Wright Salads worth approximately £250 million.

Premier Foods’ Angel Delight extends bubble tea-inspired desserts with blueberry flavour

Premier Foods’ Angel Delight extends bubble tea-inspired desserts with blueberry flavour

New products

The new variant combines blueberry jelly with raspberry popping boba, mirroring flavour and texture cues popularised by bubble tea and Asian desserts.

Asda expands flavoured cheese line

Asda expands flavoured cheese line

New products

Asda has unveiled a new range of limited-edition cheese products designed to cater to evolving consumer flavour preferences.

The Gym Kitchen debuts new ready meal and food-to-go offerings in ‘bumper month of NPD’

The Gym Kitchen debuts new ready meal and food-to-go offerings in ‘bumper month of NPD’

New products

The Gym Kitchen has debuted several new offerings in the chilled ready meal and food-to-go categories, now available at Tesco and Asda.

Warrior unveils new Creatine protein bars for enhanced performance

Warrior unveils new Creatine protein bars for enhanced performance

New products

KBF Enterprises-owned sports nutrition brand Warrior has released its new Creatine protein bars in the UK.

Asda introduces pre-caramelised frozen crème brûlée in UK ‘supermarket first’

Asda introduces pre-caramelised frozen crème brûlée in UK ‘supermarket first’

New products

British retailer Asda has launched a pre-brûléed, frozen crème brûlée, in a UK ‘supermarket first’.

Asda Stores Limited, trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters are in Leeds, England.

Leeds, UK

ASDA

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