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BuzzBallz teams up with Pop-Tarts on limited-edition nostalgia collaboration
RTD cocktail brand BuzzBallz has teamed up with toaster pastry brand Pop-Tarts to launch two limited-edition, nostalgia-inspired offerings in the US market.
Cheez-It and Coors Light team up for limited-edition beer cheese crackers
Cheez-It is partnering with Coors Light to launch a limited-edition beer cheese-flavoured cracker ahead of the US football tailgating season.
Kellogg’s expands Krave cereal range with new caramelised biscuit and white chocolate flavour
Releasing across major retailers from the beginning of January, the new flavour delivers an indulgent and on-trend taste, combining crunchy pillows with a smooth white chocolate and caramelised biscuit flavour filling.
Mars completes acquisition of Kellanova
Mars has finalised its acquisition of Kellanova, consolidating two iconic businesses and positioning Mars Snacking as a formidable force in the market.
Mars’ $36bn acquisition of Kellanova cleared by European Commission
The European Commission has approved the $36bn merger of food giants Mars and Kellanova, clearing the way for the transaction to complete this week.
EU resumes antitrust investigation into Mars-Kellanova merger ahead of December decision
The European Union's antitrust regulators have resumed their investigation into Mars' $36 billion acquisition of Kellanova, the company formerly known as Kellogg.
The Kellogg Company, also known as Kellogg and Kellogg’s, is an iconic producer of cereal and convenience foods including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles and veggie foods. Its well-known brands include Pringles, Cheez-It, Keebler, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Corn Flakes, Rice Krispies, and others. With net sales of more than $13 billion, the company is among the heavyweights of consumer packaged goods and, in recent years, has sought to broaden its portfolio with acquisitions including RXBar.
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