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Releasing across major retailers from the beginning of January, the new flavour delivers an indulgent and on-trend taste, combining crunchy pillows with a smooth white chocolate and caramelised biscuit flavour filling.

Caramelised biscuit is proving to be an increasingly trending flavour. In the breakfast category alone, caramelised biscuit cereals have seen a 52% value sales growth year-on-year.

Freya Knight, Kellogg’s marketing manager, said: “We know that consumers are looking for variety when it comes to their morning meal and for those moments when only indulgence will do, Krave delivers just that.”

Each 375g/410g pack has a recommended retail price of £3.50/£4.

Krave Caramelised Biscuit and White Chocolate Flavour will be available nationwide at the start of 2026 and joins a line-up of chocolate-flavoured cereals.