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Wine brand 19 Crimes has expanded its partnership with American rapper Snoop Dogg, launching a new addition to their Cali Wines line-up – Cali Smooth.

Cali Smooth is described as a ‘uniquely stylised’ red blend with a ‘silky smooth finish,’ featuring bold and flavourful notes of dark fruit, toasted oak and vanilla. The 12.5% ABV NPD is the first of several new stylised wines yet to be released as part of the range.

The brand first partnered with Snoop Dogg in 2020 to launch its Cali Red product, and has since expanded the line-up with a rosé variant, Snoop Cali Rose, and a sparkling white Snoop Cali Gold.

Kris Ann Brady, vice president of marketing for Bold Brands at 19 Crimes owner Treasury Americas, said: “19 Crimes is committed to challenging traditional wine culture. Today’s consumers are seeking fresh new flavours, and Cali Smooth delivers exactly that. With Snoop’s signature style, this wine offers a bold, smooth experience that’s a must-try for those eager to explore something new.”

19 Crimes Cali Smooth is now available at retailers across the US.

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