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4th & Heart, a producer of premium ghee known for its grass-fed and lactose-free products, has launched a new offering just in time for the autumn cooking season: Truffle Ghee.

This product, now available at Whole Foods Market locations nationwide in the US, is infused with black truffles and black truffle salt, catering to the increasing consumer demand for gourmet pantry staples.

As culinary trends continue to shift towards indulgence and flavour enhancement, 4th & Heart’s Truffle Ghee positions itself as a versatile alternative to traditional butter and oils.

Priced at $12.99, this product delivers a rich, elevated flavour profile while maintaining the health-conscious attributes that the brand is known for, being lactose-free and made from clarified butter.

The introduction of Truffle Ghee aligns with the growing trend among consumers seeking functional benefits in their food products.

As the food and beverage sector increasingly focuses on quality and flavour, 4th & Heart’s new SKU is designed to meet the desires of both home cooks and culinary professionals looking for premium ingredients that enhance their dishes.