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Ep!c Snax is launching its Baking Bottles range in Sainsbury’s stores across the UK as a new alternative to home baking this Easter season.
Positioned as a convenient, experimental gifting solution, the range features ready-to-bake mixes packaged in reusable glass bottles.
Each bottle contains pre-measured dry ingredients layered within a recyclable glass container, removing the need for weighing and measuring. Consumers need only add eggs and butter – or plant-based alternatives – before mixing and baking.
The ‘shake it, mix it, bake it’ concept aims to capture a wide audience, including novice bakers and those looking for a low-effort gift solution.
The format also allows for a reduction in food waste and packaging, as the bottles are reusable.
The initial range includes three variants: Double Chocolate Brownie Mix, Caramel Biscuit Blondie Mix and Gingerbread Cookie Mix. Each is priced at £5.50 with an introductory promotional offer of 5 for the first few weeks.
Baking Bottles are available now across Sainsbury’s stores in the UK.








