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Kraft Heinz’ A1 steak sauce brand has unveiled its first innovation outside of the sauce category in more than five years, A1 Steakhouse Butter, developed in collaboration with Epicurean Butter.

The butter combines steakhouse-inspired flavours with a buttery, creamy texture, tapping into the growing trend of flavoured butters and butter-based recipes. It is infused with fresh herbs and the classic tangy flavour of A1 Steak Sauce, providing a bold, savoury pairing for meat dishes and beyond, in a quick and convenient format.

Holland Robinson, brand manager at A1, said: “From sauces to butter, we know our fans are constantly seeking new ways to recreate the steakhouse experience at home. An iconic accompaniment to red meat since 1824, A1 knows steak. By blending time-honoured tradition with modern culinary trends, the new Steakhouse Butter is the perfect partner to the grill, delivering a bold, buttery and savoury complement to any meal.”

The brand-new innovation is available online and will soon debut at retailers across the US, in 3.5oz tubs for $4.99.

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