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Aldi is expanding its seasonal confectionery offering with a new line-up of Easter eggs and chocolate treats, with prices starting at 99p as retailers compete for shoppers ahead of the spring holiday.

The retailer’s latest collection includes several new product launches alongside returning favourites, spanning novelty eggs, premium layered formats and bite-size chocolates under its private-label ranges, including Choceur, Moser Roth, Dairyfine and the Specially Selected line.

Among the headline launches is the Choceur Jammy Wheel Biscuit Egg (£8.99, 325g), a biscuit-inspired Easter egg that nods to the popular jammy biscuit category.

The white chocolate and biscuit-flavoured egg features a raspberry and white chocolate cream layer designed to replicate the flavour profile of the classic biscuit.

Another novelty addition is the Choceur Disco Ball Egg (£3.99, 200g), which combines a gold-dusted milk chocolate shell with popping candy and crispies in a disco-ball shaped format aimed at gifting and seasonal novelty appeal.

At the more premium end of the range, Aldi is introducing layered and filled eggs under the Moser Roth brand.

The Moser Roth Millionaire’s Overload Egg (£8.49, 225g) features a milk chocolate half shell layered with salted caramel, blonde chocolate, shortcake biscuit, caramelised biscuit spread and sea salt fudge, topped with blonde chocolate pearls and biscuit crumb.

Also launching is the Moser Roth Pistachio Layer Egg (£9.99, 240g), which combines pistachio white chocolate with an extra-thick milk chocolate shell – reflecting the continued popularity of pistachio in premium confectionery.

The Specially Selected Half-Loaded Belgian Truffle-Filled Egg (£9.99, 225g), arriving in stores from 30 March, includes a Belgian chocolate half shell filled with seven truffles in flavours such as Milk Brownie and White Chocolate Berry.

Aldi is also targeting younger consumers with novelty formats such as the Dairyfine Milkshake Hollow Egg & Straw (£2.29, 71g), available in strawberry and chocolate milkshake varieties. The hollow chocolate chick can be filled with milk and consumed through a “magic straw”, creating a flavoured milkshake-style drink.

The Specially Selected White Chocolate, Strawberry & Granola Egg (£4.99, 170g) combines white chocolate with granola and strawberry pieces for a textured “fully loaded” shell concept.

Alongside new launches, Aldi is bringing back a number of established Easter products, including the Choceur Mini Chocolate Eggs (£1.15, 74g), now available in orange, mint and a new caramel flavour.

The retailer’s Dairyfine Filled Mini Eggs (£2.49, 150g) also return in Nutoka and Jaffa varieties, while larger egg formats inspired by those flavours, the Dairyfine Nutoka Egg and Dairyfine Jaffa Egg (£4.99, 150g), debut this year.

The range is rolling out across Aldi stores now and throughout March, as retailers look to capitalise on Easter’s importance as one of the key seasonal periods for chocolate sales in the UK grocery market.