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Artisanal crisp producer Fairfields Farm has partnered with premium chocolatier Temprd to launch a limited-edition Easter product combining milk chocolate with potato crisps, bringing together two East Anglian food producers in an unexpected seasonal format.
Available in East of England Co‑op stores during March and online via both brands from 4 March, the new chocolate and crisp Easter egg pieces blend TEMPRD’s hand-poured milk chocolate with Fairfields Farm’s handcooked Lightly Sea Salted crisps.
"We eat quite a lot of crisps at Fairfields, as you can imagine, so it was a bit of a dream to balance that with some chocolate too," Tash Jones, commercial director at Fairfields Farm, said.
The product features thick chocolate egg pieces filled with a crunchy, sweet-and-salty crisp centre, designed to tap into consumer demand for playful indulgence and differentiated Easter gifting options.
Jones continued: “This launch falls firmly into the ‘so wrong it’s right’ category. We’ve known the team at Temprd for a while and love their playful approach to chocolate. When this idea first came about, they were the natural partners for us; focused on quality, taste and having fun while doing it."
Colin Anthony, sales director at Temprd, added, “ By combining our indulgent milk chocolate with Fairfields' iconic Lightly Sea Salted crisps, we’ve created a treat that surprises and delights with every bite. Collaborations like this showcase the creativity and craftsmanship of local producers, and we can’t wait for everyone to experience it.”
The limited-edition launch aims to highlight craft-led collaboration between local producers while delivering a distinctive sweet-and-salty Easter treat. The product is positioned as both a gifting option and an indulgent snack.
A limited-run Easter bundle featuring the chocolate egg pieces alongside four 150g bags of crisps is available via the Fairfields Farm website for £15, while individual egg piece boxes retail at £8.50 via the Temprd website.
