Annie’s taps pickle trend with new mac and grilled cheese-inspired launch

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Annie’s is expanding its mac and cheese portfolio with two new variants, combining the growing popularity of dill pickle with a second product inspired by the classic grilled cheese sandwich.

The General Mills-owned brand has launched Super! Mac Dill Pickle Mac & Cheese and Macaroni & Grilled Cheese Mac & Cheese, giving consumers two different takes on the familiar comfort-food staple.

The launches bring trending and nostalgic flavours into the mac and cheese category, with Annie’s describing the products as new twists on a family favourite.

The Super! Mac Dill Pickle Mac & Cheese taps into growing consumer interest in pickle-flavoured foods. The product combines dill flavour with a creamy mac and cheese and delivers 14g of protein and 5g of fibre per serving.

Annie’s said the product contains nearly double the protein and fibre of its regular mac and cheese products, positioning the variant as a more nutritionally focused take on the category alongside its bold flavour profile.

Ben Myers, business unit director for Annie’s, said: “One of the things we love most about mac and cheese is that it's both comforting and endlessly customisable. With Dill Pickle Super! Mac, we're pairing one of today's boldest flavour trends with nearly double the protein and fibre of our regular Mac and Cheeses, giving consumers a new way to enjoy the comfort they love with added nutrition.”

Meanwhile, Macaroni & Grilled Cheese Mac & Cheese takes a more nostalgic approach, combining the flavours of two established comfort-food favourites in one product.

The product is inspired by a grilled cheese sandwich, with real American cheese and notes of browned butter designed to recreate the warm, toasted flavour associated with the classic sandwich.

The launches reflect two distinct routes for innovation in the mac and cheese category: using emerging flavour trends to generate excitement, while also revisiting familiar combinations to create new consumption occasions.

Annie’s Super! Mac Dill Pickle Mac & Cheese is currently available exclusively online through Target, Amazon and Walmart in the US.

Macaroni & Grilled Cheese Mac & Cheese is available at Target, with a wider US retail rollout planned later in 2026.