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Mac and cheese brand Goodles has expanded its portfolio with the launch of Twirly Mac, a new noodle format designed to offer a different eating experience while retaining the brand’s nutritional positioning.

The new range features a twisted noodle shape, which Goodles says has been developed to hold sauce differently from its traditional macaroni format. The range launches in three flavours: Cheddar Weather, Alfredo Heights and Hotshot Jackpot.

Cheddar Weather combines cheddar with a warm, savoury flavour profile, while Alfredo Heights puts a twist on classic Alfredo with the addition of white miso. Hotshot Jackpot combines cheddar with chilli, garlic, soy and scallions for a spicy variant.

All three products are Clean Label Certified and deliver 14g of protein, 7g of fibre and 21 nutrients from plants per serving.

According to Goodles, the new format was developed as an R&D project aimed at creating a new eating experience within the boxed mac and cheese category.

Molly Michet, chief product officer at Goodles, said: “[Twirly Mac] was a true R&D challenge, and that's what made it exciting. We set out to create a brand-new eating experience for our Mac & Cheese-loving community, and that included designing a noodle shape that holds sauce in a completely different way than our classic Mac.”

The new range is available through Goodles’ website, with a wider retail rollout at select retailers later this month. It has an SRP of $3.79 per box.

Goodles launched in 2021 with a focus on combining the indulgence of boxed mac and cheese with added nutritional benefits. Its products are made with a proprietary noodle recipe and contain protein, fibre, prebiotics and nutrients from plants.