Archer expands meat snack range with first chicken product

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Archer Meat Snacks has expanded its product range with a new eight-count mini stick multipack line-up, including its first chicken product.

The new range includes oven-roasted chicken and BBQ beef, made with 100% grass-fed beef.

The wider multipack flavours includes oven-roasted chicken minis, sweet BBQ beef minis, classic beef minis, 1oz classic beef sticks, original turkey minis and 1oz original turkey sticks.

The products are certified gluten-free and contain 0g of total sugar, no fillers and not artificial ingredients. Each mini stick provides 4g to 5g of protein.

Andrew Thomas, SVP of marketing at Archer Meat Snacks, said: "Archer was built on a simple idea: real ingredients, real protein, nothing you can't pronounce. The fact that we're now in more than 30,000 doors – and growing more than three times the category – tells us consumers have been waiting for this."

"The chicken launch and eight-count expansion are about meeting them wherever they shop and making it easy to choose better protein snacks."

The eight-count mini stick multipacks will be available at Target stores across the US for an SRP of $7.99, while the eight-count 1oz full-size stick multipacks are priced at $16.99.