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Carlsberg Britvic’s Tango brand is extending beyond the soft drinks aisle with the launch of a new range of boneless chicken bites inspired by the flavours of Tango Orange and Tango Apple.
The new products have been developed through an exclusive licensing partnership between Tango and Food Brands Now (FBN), which describes itself as the UK’s first dedicated food and drink brand licensing agency.
Set to launch nationwide across Iceland and The Food Warehouse from 1 September 2026, the range will include two variants: Tango Orange Boneless Chicken Bites and Tango Apple Boneless Chicken Bites.
Each product combines boneless chicken bites with a crispy golden coating and a flavoured glaze, with the Orange variant delivering a zingy citrus profile and the Apple version featuring a sweeter, sticky glaze.
The products will retail at £3.75 each, with a promotional offer of three packs for £10.
The launch marks a significant category extension for Tango, bringing one of the UK’s best-known carbonated soft drink flavour profiles into the frozen food category.
Designed for sharing occasions, family meals, match days and social gatherings, the products aim to tap into consumer demand for bold and distinctive flavour experiences, particularly within convenience-led and shareable food formats.
Tango is positioning the range as “the tangiest of chicken bites”, using its established reputation for bold flavour and playful branding to create a differentiated proposition in the frozen aisle.
David Laidler, brand director of carbonates at Carlsberg Britvic, said: “Tango is the perfect wingman to chicken. Bold fruit flavour, unmistakable Tang and a taste experience so intense, ‘you know when you’ve been Tango’d’. This partnership takes Tango into a new space, bringing flavour intensity from the drinks aisle to mealtimes.”
The launch reflects the growing use of brand licensing to bring established food and drink brands into new product categories.
Oliver Gilding, sales & licensing director at Food Brands Now, said: “Tango has always stood for bold, unapologetic flavour, so we wanted to create a product that delivers that same experience in food. These really are the tangiest of chicken bites, packed with the unmistakable punch of Tango Apple and Tango Orange in every mouthful. It’s a fun, disruptive innovation that brings something genuinely different to the category.”
With its combination of established brand recognition, unconventional flavour pairings and frozen convenience, the new Tango Boneless Chicken Bites range is a notable example of beverage brands increasingly looking beyond their traditional categories.
The products will be available in Iceland and The Food Warehouse stores nationwide from 1 September 2026.
