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Fridge Raiders has expanded its chilled snacking range with the launch of Fridge Raiders with Dip, combining its chicken bites with flavoured dips in a single-serve format.
The new range comprises Slow Roasted Chicken Bites with Peri Mayo Dip and Southern Style Chicken Bites with BBQ Sauce.
Made with 100% chicken breast, the bites are high in protein and contain no artificial colours or flavours. The products are designed to tap into demand for convenient, protein-led snacks while adding an interactive dipping element to the eating experience.
Fridge Raiders with Dip is available in 68g single-serve packs and 3 x 68g multipacks, targeting both immediate-consumption and take-home snacking occasions.
The products began rolling out across the UK in September, with further listings planned at major retailers throughout autumn.
The launch marks Fridge Raiders' third major innovation of 2026, following its Chicken Skewers range in Chinese BBQ and Satay flavours and the Fridge Raiders x Frank's RedHot Chicken Bites collaboration.
According to Pilgrim's Europe, the innovations are designed to address consumer demand for bold flavours, food-to-go options and convenient protein-led snacks, while expanding the occasions served by chilled meat snacking.
The launch comes as the protein snacking category continues to attract shoppers. According to data cited by Fridge Raiders, the category gained 2.8 million packs from crisp shoppers during 2025.
Chris Doe, UK&I marketing and innovation director at Pilgrim's Europe, said: “Fridge Raiders with Dip brings that strategy to life, combining our popular Chicken Bites with a new, interactive format.
“The strong response to our innovations this year gives us confidence that we’re not simply giving consumers more choice, but expanding the occasions and needs the brand can serve, bringing new shoppers into meat snacking and creating value for our retail partners.”
Fridge Raiders is currently valued at £130 million in UK retail sales and reaches 4.7 million UK consumers, with reported brand awareness of 88%.
