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A 200g version of the cheese snack has been unveiled by Babybel, which has gone on sale for a limited run. The Maxi Babybel is ten times bigger than the original, with the same qualities Babybel consumers know. It is made from 100% real cheese with only four ingredients and no added colours, flavours or preservatives, it is rich in calcium and protein and features Babybel’s red wax coating.

Oliver Richmond, Senior Brand Manager at Babybel, says, “We’re delighted to unveil Maxi Babybel following huge consumer demand. Babybel has a strong fanbase, with consumers loving it for its iconic status, taste and texture. We always listen to what our brand fans have to say and they have been crying out for Maxi Babybel. Available for a short time only, the limited-edition nature of the supersized Babybel is sure to generate widespread brand buzz and sales success, as shoppers seek out shareable cheese options.”

Maxi Babybel 200g launches for a limited time only in Morrisons, ASDA, Sainsbury’s, Iceland and Ocado, from November 2023.