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Mediterranean and Middle Eastern cooking ingredients brand Belazu has added Miso Harissa to its core range, tapping into the growing global flavour fusion trend.

The ‘untraditional’ product combines the flavours of Belazu’s popular North African Rose Harissa and classic Japanese Red Miso paste. The launch responds to growing demand for adventurous and complex flavour profiles in home cooking.

Belazu describes the product as offering a ‘punchy and unique blend of spice, savouriness and subtle sweetness’. The Rose Harissa offers warm, peppery spices while the Red Miso brings deep umami notes, balanced with a balsamic glaze and a touch of honey.

The brand noted a significant cultural shift in consumer tastes in recent years as Japanese flavours have taken centre stage, with the rise of miso, matcha and mochi.

Miso has become a popular ingredient with consumers in the West due to its ability to add a savoury and salty depth to dishes, thanks to high levels of naturally occurring glutamate – a compound most notably associated with MSG.

Belazu’s Miso Harissa is designed to be a versatile and ready-to-use ingredient, suitable for adding to a wide range of dishes such as scrambled eggs, soups, salad dressings, pasta and more. It can also be mixed with butter to create a miso harissa butter, or used as a marinade for meat, fish and vegetables.

Rory Goulcher, senior development chef at Belazu, said: “We’re so excited to be part of a flavour revolution where home cooks have access to global ingredients but are now becoming more adventurous and looking for unique ways to elevate their dishes”.

“Our Miso Harissa is perfectly balanced – it’s bold, aromatic and has an almost chocolatey texture to help home cooks elevate every dish and create restaurant quality meals in their own homes.”

Belazu Miso Harissa is now available at Waitrose stores, priced at an RRP of £4.50.