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Betty Crocker has introduced a new line of baking products featuring innovative colour-reveal technology, aimed at enhancing the home baking experience.

The new offerings include Cookie Dough Pops and Cupcakes, which change colours as ingredients are mixed, providing a visually engaging element to the baking process.

These products represent Betty Crocker's first venture into colour-reveal mixes, catering to consumers looking for interactive and fun baking activities.

The Cookie Dough Pops and Cupcakes are designed to appeal to families and home bakers, allowing them to create treats that are not only delicious but also visually striking.

In addition to the new Cookie Dough Pops and Cupcakes, Betty Crocker has launched six classic baking mixes packaged in special themed boxes. These mixes combine two popular products to create unique recipes, such as the 'Fantabulous Brookie,' which blends chocolate chip cookie mix with brownie mix, and the 'Thrillifying Cupcake,' featuring a combination of yellow cake and fudge brownie mixes.

The new Mix-to-Reveal Kits will be available at retailers nationwide for a suggested retail price of $5.98.

This product line aims to tap into the growing consumer trend for experiential baking, which has gained traction as families seek creative ways to engage in the kitchen together.

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