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Bisto unveils new gravy specially crafted for sausages
FoodBev Media

FoodBev Media

6 March 2024

Bisto unveils new gravy specially crafted for sausages

Premier Foods is expanding its Bisto gravy range with its latest launch, Bisto For Sausages Gravy Granules. Stepping away from its traditional range for roast dinners, the new sausage gravy variant is looking to enhance Bisto’s appeal and bring convenience to mid-week meals. According to Bisto, sausage-based meals are a popular choice for families, with ‘sausages and mash’ holding its place as one of the top three dishes consumed in the UK. Bisto has developed this richer, thicker gravy, specifically crafted to provide a savoury and slightly sweet flavour profile, designed to to compliment the meaty taste of sausages and enhance sausage-based dishes. Mark Alldred, marketing director for flavours and seasonings at Premier Foods, said: “Sausages are the star of many mid-week meals, but consumers have struggled to find a gravy that perfectly complements them. Our new Bisto For Sausages Gravy Granules provides the perfect mid-week solution, helping consumers to enjoy tasty weekday dinners.” “By expanding the range, retailers can tap into a new opportunity and drive incremental sales by meeting demand for more time-efficient and flavourful mealtimes.” Bisto For Sausages Gravy Granules is available to purchase now in UK retailers for an RRP of £2.99. You might also be interested in:

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