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San Diego-based bagel chip company CaliBagels has partnered with hot sauce brand Frank’s RedHot to launch a new co-branded product: Frank’s RedHot Bagel Chips.
The chips combine CaliBagels' toasted bagel slices with the signature cayenne pepper seasoning from Frank’s RedHot. They’re available in 1oz and 5oz bags and are aimed at consumers looking for a spicy snack option that pairs well with dips and spreads.
Frank's RedHot has been the go-to choice for giving wings, burgers and other dishes a flavourful kick.
CaliBagels founder Phil Gorman said: "Offering consumers our unique bagel chip seasoned with Frank's RedHot made perfect sense. Bringing the iconic hot sauce flavor to snackers around the country is incredibly exciting for our team."
The idea to pair the chips with Frank's RedHot came from his passion for adding hot sauce to his favourite snacks. "It was a natural fit," added Gorman.
The new product is currently available for wholesale purchase in the US.