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Co-hosted by Messe München (Shanghai) Co, BeerFortune, European Beer Star and Yontex, the 'DrinkBeer Stage' will make its grand debut at CBB 2026. 

From the flavour expression of a single hop to the implementation of cutting-edge filling and packaging technologies, and from the masterful interpretations of traditional beer styles to innovations in brewing techniques, the 'DrinkBeer Stage' will provide a platform for new ideas and developments from across the beer industry.

On-site highlights will include exclusive tastings of European Beer Star award-winning beers, Chinese craft beer tasting sessions, industry technology sharing, professional judge training, a mini beer exhibition and industry roundtable discussions.

The four-day programme will also feature the pinnacle showdown of the first CBB Beer Blind Tasting Challenge. Spanning four days and bridging the present and future of the beer industry, this is an immersive sensory learning journey – from flavour appreciation to industry insight – and a flagship annual event that CBB dedicates to the entire beverage and liquid food value chain.

'DrinkBeer Stage': Official programme preview

D1 – DrinkBeer EBS awards

Focus: Tasting of European Beer Star (EBS) award-winning beers – experience internationally recognised premium brews.

D2 – DrinkBeer insight

Focus: Exploring the diverse styles of Chinese craft beer, featuring in-depth industry dialogues and professional international judge training.

D3 – DrinkBeer hub

Focus: A convergence of brand voices and a mini-exhibition format, serving as an industry nexus to facilitate efficient connections between supply chains and commercial resources.

D4 – DrinkBeer competition

Focus: The inaugural CBB Beer Blind Tasting Challenge – a rigorous, professional competition that puts sensory evaluation skills to the ultimate test.

Join us at CBB 2026 from 12-15 October at the Shanghai New International Expo Centre. Stay tuned!