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Celsius has launched a limited-edition summer edition of its Spritz Vibe energy drink range, introducing a new Sparkling Limoncello Twist flavour.
The seasonal release delivers a bubbly lemon flavour inspired by the taste of a limoncello spritz, with the brand positioning the drink as a refreshing energy option for summer occasions.
The launch marks the second seasonal release under the Celsius Spritz Vibe platform. Following last year’s après-ski-inspired flavour, the latest edition shifts the focus to summer, drawing on the popularity of lemon as a bright and refreshing seasonal flavour.
The new flavour is part of the Celsius Vibe line, which aims to develop limited-edition products inspired by emerging cultural and flavour trends.
Kyle Watson, chief brand officer at Celsius, said: "Spritz Vibe Summer Edition is designed to capture the energy, escape and vibrancy of summer while delivering the fresh and functional formula Celsius fans know and love. This limited-edition drop brings together refreshing flavour and cultural relevance, while drawing inspiration from the active rituals that define the season."
Celsius Spritz Vibe Summer Edition is available across US retailers nationwide for a limited time.







