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General Mills-owned cereal brand Cheerios is expanding its portfolio with the introduction of a new range: Cheerios Protein.

Designed to meet growing consumer demand for protein-rich foods, Cheerios Protein, which contains 8g of protein per serving, is available in two flavours: cinnamon and strawberry.

Emilie Knox, vice president and business unit director, Morning Foods at General Mills, said: “As protein continues to be an important priority for people of all ages, we specifically created Cheerios Protein with families in mind".

"We wanted it to taste great and to preserve the iconic Cheerios shape, but with a good source of protein, all in a convenient cereal we know everyone at the breakfast table will love – turning all mornings into good mornings.”

Cheerios Protein will be available at retailers nationwide for an SRP of $5.39 for large boxes and $5.69 for family-size boxes.

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