The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Supermarket Co-op has expanded its ready-to-drink (RTD) alcohol range with the launch of two new cocktail-inspired spritz cans.

Available nationwide from 1 June, the new Hugo Spritz and Aperitivo Spritz variants are designed to capitalise on the popularity of spritz-style serves, bringing bar-inspired cocktails into a portable format suited to summer occasions such as picnics, festivals and outdoor gatherings.

Priced at £2 per 250ml can and containing 5% ABV, both products combine vodka with flavour profiles inspired by popular European aperitif serves.

The Hugo Spritz features floral elderflower and refreshing mint notes, while the Aperitivo Spritz offers a blend of grapefruit and herbal flavours aimed at consumers seeking a more bittersweet drinking experience.

The launch comes as the RTD sector continues to benefit from shifting consumer preferences towards convenience-led formats that deliver a premium drinking experience without the need for preparation.

Andrew Birdsey, senior buying manager at Co-op, said: "Spritz serves have become a staple of summer socialising, and we're excited to bring both Hugo and Aperitivo Spritz cans to our shelves, giving our members and customers an easy way to enjoy these popular drinks whatever the occasion."

The introduction of the new cans reflects the ongoing rise of spritz-style drinks within the UK alcohol market, as consumers increasingly gravitate towards lighter, more sessionable serves inspired by Mediterranean drinking culture.

Traditionally associated with on-trade consumption, spritz cocktails have become an increasingly important source of innovation within the off-trade, with retailers and drinks brands launching ready-to-serve formats that cater to convenience-driven shoppers.

The category has also benefited from broader premiumisation trends, with consumers willing to pay more for products that offer cocktail-quality flavours in portable packaging.

The new spritz products join Co-op's existing portfolio of ready-to-drink cocktails and mixed alcoholic beverages, which includes Passion Fruit Martini, Margarita, Piña Colada, Vodka & Cranberry and Gin & Diet Tonic variants.

The expanded range forms part of the retailer's strategy to offer consumers a wider selection of occasion-led drinks formats throughout the summer season.