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The launch taps into health and convenience trends with a range of portable products free from additives and preservatives. With the flavoured milk market reported to be growing at 10% in the last year, Half Pint has been designed to appeal to families as a healthy addition to school lunchboxes or for after school refreshment. Plus, with recent research revealing that milk is more isotonic than water, Half Pint is also intended to be a post gym staple for active adults.

Half Pint is available in three varieties – pure filtered Semi-Skimmed milk, Milk + Strawberry and Milk + Banana, which are both flavoured with real fruit extracts.

Cravendale Brand Manager Alex Glen says: “With Half Pint we want to give consumers the option of drinking naturally flavoured milks with all the purity of Cravendale wherever they are.

“And with flavours made from real fruit extracts, mums can feel confident they are giving their kids a healthy drink at lunchtime or after school that tastes great.”