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Dave's Killer Bread (DKB), a US-based organic bread brand, has launched a new line of organic breakfast bars as part of its annual 'Rock Your Reset' campaign.

The new launch aims to encourage consumers to adopt healthier eating habits, aligning with recent findings that indicate 45% of Americans plan to eat healthier in 2026.

The newly introduced soft-baked breakfast bars come in three flavours: Boomin' Blueberry Muffin, Strawberry Crumble and Apple Cinnamon Crisp.

Each bar is crafted from organic ingredients, delivering 4g of fibre and 3g of protein, making them a nutritious option for busy consumers seeking convenient breakfast solutions.

The bars are priced at $5.99 for a five-count multipack, reflecting DKB's commitment to providing affordable, health-oriented products.

Danielle Benjamin, senior director of brand management at Dave's Killer Bread, said: “As with all DKB bread, bars, and bites, you never have to compromise deliciousness to support a healthy lifestyle”.

This philosophy is integral to DKB’s mission, which focuses on blending nutrition with flavour.

In addition to the breakfast bars, DKB is expanding its range of protein and snack bars. The new Amped-Up organic protein bars will feature flavours such as Double Chocolate Chunk and Chocolate Chip Cookie Dough, each containing 10g of plant-based protein.

Furthermore, the brand is introducing two new varieties of organic snack bars: Crushin' Caramel Chocolate and Cravin' Chocolate Chip.

The launch also includes an expansion of DKB's savoury Snack Bite line, which will now offer three new cheese varieties: Fiery Cheddar Jalapeño, Shreddin' Cheddar, and Zesty Garlic Parm.

The organic snack bites are designed to cater to consumers looking for crunchy, flavourful snacks made from real ingredients, including cheese, nuts, seeds and whole grains.

Dave's Killer Bread, which first gained popularity at the Portland Farmers Market in 2005, has established itself as a pioneer in the organic bread category, now boasting a diverse portfolio of 37 varieties of whole grain organic bakery and snack products.

As a flagship brand of Flowers Foods, DKB is committed to sustainability and social responsibility, employing individuals with criminal backgrounds as part of its Second Chance Employment initiative.