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Diageo has finalised the sale of its 80.4% shareholding in Guinness Ghana Breweries plc to Castel Group, a move that underscores the beverage giant's strategic realignment in the African market. The transaction, first announced on January 28 2025, allows Diageo to streamline its operations while retaining key brand rights.

Despite the divestiture, Diageo will maintain ownership of the Guinness brand and other products currently manufactured by Guinness Ghana. Under the new arrangement, these brands will continue to be brewed and distributed by Guinness Ghana through long-term licensing and royalty agreements. Furthermore, the Ghanaian subsidiary will still handle the distribution of Diageo’s international premium spirits brands within the country.

This sale comes amid a broader trend in the beverage sector where companies are reassessing their portfolios to focus on core assets and strategic partnerships. Diageo's decision to sell its majority stake reflects a response to evolving market conditions and competitive pressures within the African beverage landscape.

In June las year (2024), Diageo announced that Singapore-based Tolaram would acquire a 58.02% stake in Guinness Nigeria for a share price of NGN 81.60 (approx. $0.05) per share. The company said this move aimed to "accelerate the growth of Guinness in Nigeria," and also mentioned that it is establishing a new model for Guinness in the African nation and for its locally produced ready-to-drink and mainstream spirits products.

Guinness Ghana Breweries has played a significant role in the local economy, contributing to job creation and the development of the beverage industry in the region. The new ownership by Castel Group, known for its strong presence in the African beverage market, is expected to bring additional investment and growth opportunities to Guinness Ghana.

As Diageo continues to adapt its business strategy, the company remains committed to its key brands and maintaining a strong market presence in Africa. The focus will now be on leveraging its remaining interests in the region while exploring new avenues for growth and innovation across its diverse product portfolio.