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Sports nutrition brand ESN has expanded its UK range with the launch of two new performance supplements: peach-flavoured Ultrapure Creatine Gummies, and 3-in-1 pre-workout formula Crank.

According to the brand, both products were developed following rising demand from UK consumers seeking more convenient, great-tasting and science-backed supplementation options that support training performance without compromise.

ESN – which is headquartered in Germany and expanded to the UK in January 2025 – said it utilises consumer and athlete feedback to enhance new products before they launch to market, ensuring they meet the evolving needs of the fitness community.

Its new Ultrapure Creatine Gummies are designed for fitness enthusiasts including weight lifters, hybrid athletes and even those simply ‘looking to make healthier choices’. The launch follows reports that consumers find traditional powdered creatine unappealing and difficult to fit into their daily routines.

Made with stablised creatine monohydrate, each serving is said to offer 3.4g of pure creatine that has been tested and verified for quality and efficacy. ESN said the convenient gummies provide ‘the same muscle power and endurance benefits’ athletes can expect from creatine in powder form, available in a fruity, peach-flavoured format that can be quickly consumed before or during a workout.

Meanwhile, pre-workout solution Crank has been designed to fuel training performance through ‘premium ingredients and proven dosages’. It has been precision-engineered to offer multiple benefits – energy, focus and hydration – in one blend.

Ingredients include 200mg of caffeine, as well as beta-alanine, taurine and GBB, designed to support energy and drive without the crash. Also included are l-citrulline, l-arginine, theobromine, betaine, potassium and natural sea salt for a ‘volumising pump matrix with an added hydration boost’.

Meanwhile, l-tyrosine, huperzine A and vitamin B6 contribute to increased focus and reduced fatigue.

Available in Fruit Punch and Blue Raspberry flavours, consumers can mix an 18.5g serving with 350ml of cold water, to be consumed 30 minutes before training.

Mike O’Leary, head of product at ESN and a specialist in sports nutrition, said: “Creatine is one of the most effective supplements for improving physical performance, but for years, the format has been a barrier, alongside a lack of education on creatine’s wide-ranging benefits. We wanted to create something that not only works but that people actually enjoy taking.”

He added: “Further, our UK community told us they wanted more than just a caffeine rush with a crash. They want a pre-workout that truly fuels performance and sustained energy, the kind you can feel in your focus, endurance and pump, which we’ve delivered with Crank.”

ESN’s Crank formula is suitable for vegetarians and vegans, and retails online at £27.99 for a 370g tub of 20 servings. Meanwhile, the Ultrapure Creatine Gummies are priced at £23.90 for a 600g pouch containing 120 gummies. The recommended intake is four gummies per day. The product will be available to buy in the UK online, as well as across the DACH, UK, Netherlands, Spain, Italy and wider European markets.