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At Vitafoods Europe 2026, FoodBev Media's Melissa Bradshaw caught up with Chris Whiting, European nutrition category manager at Synergy Flavours, to discuss the trends shaping the future of functional nutrition.
From GLP-1 companion products and high-protein innovation to taste modulation and multifunctional formulations, Whiting shares how Synergy is helping brands tackle some of the category’s biggest challenges, including improving flavour, masking bitterness and creating more consumer-friendly nutrition solutions.
Watch the full interview to hear more about the evolving functional nutrition landscape, from changing consumer preferences and emerging ingredient trends to the growing focus on balancing functionality with taste and overall product experience.
