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Fooditive responds to demand for sugar alternatives with new fruit-derived sweetener
Melissa Bradshaw

Melissa Bradshaw

17 June 2024

Fooditive responds to demand for sugar alternatives with new fruit-derived sweetener

Dutch plant-based ingredient manufacturer Fooditive is introducing a new sweetener in the US, derived from apples and pears through fermentation.


The ‘Keto-Fructose’ sweetener is currently undergoing FDA Generally Recognized As Safe assessment. Once approved, Fooditive believes it could establish ‘a new standard’ for healthier sugar alternatives.


According to Fooditive, the new sweetener closely mimics sugar’s flavour profiles and preserves all of sugar’s vital functionalities. This enables it to be used as a healthy sugar substitute across a diverse range of applications including chocolate, baked goods, fruit fillings, glazes and beverages.


Additionally, the ingredient utilises waste side streams from apple and pear processing in its production, leveraging a circular economy approach, reducing costs and minimising environmental impact.


Fooditive is currently negotiating with large food and beverage companies to introduce Keto-Fructose to a wider audience. It is seeking partnerships with manufacturers, distributors and innovators to integrate the sweetener into more products and meet rising demand for sugar-free alternatives.


Moayad Abushokhedim, CEO at Fooditive, said: “Fooditive understands the challenges associated with replacing sugar, and we recognise that the effectiveness of a sugar alternative is not solely measured by taste”.


“This is why our Keto-Fructose sweetener goes beyond replicating the beloved sweetness of sugar. Its additional functionality enables seamless use in applications and reflects our dedication to meeting the real needs of food manufacturers with forward-thinking solutions.”


#Fooditive #US

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