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Frank’s RedHot debuts two new sauce formats
Melissa Bradshaw

Melissa Bradshaw

13 March 2024

Frank’s RedHot debuts two new sauce formats

Frank’s RedHot is expanding its range in the US with the launch of two new product lines, Dip’n Sauce and Squeeze Sauce. The Dip’n Sauce line features three milder flavours packaged in 12oz inverted grip bottles. Described as a ‘thicker, dippable cousin’ to regular hot sauce, the range is well-suited for dipping and spreading.

It launches with three flavours to choose from: Buffalo Ranch, blending Frank’s RedHot Buffalo sauce flavour with creamy ranch dressing; Roasted Garlic, adding a punch of garlic to Frank’s RedHot cayenne pepper sauce; and Golden, combining sweet and tangy flavour with spicy cayenne pepper heat.

The Squeeze Sauce range features three varieties, each in a 12oz flexible plastic bottle with a squeezable nozzle designed to ensure a smooth, controlled drizzle. Launching as part of the Squeeze line are the Sriracha Squeeze Sauce, Hot Honey Squeeze Sauce and Creamy Buffalo Squeeze Sauce. Valda Coryat, North America VP of marketing at Frank’s owner McCormick & Company, said: “Not only are consumers experimenting with different hot sauce flavours, they’re adding it on a wider variety of foods from pizza to noodles. More Frank’s flavours means more versatility, and more ways for consumers to create their own unique signature combinations throughout the year.” The new lines are available now at selected retailers across the US.

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